Authentic Cuban link chains, custom rings and luxury watches. Each piece, made by our family for yours.



Pay in 4 installments with Affirm. Approved in seconds.
Every piece forged by our jewelers in Miami.
Discreet, trackable and 100% insured across the U.S.
Over 10,000 happy customers and 7 stores in Miami.
Collections
Five collections, one promise: real gold, handcrafted.
Best sellers

Our story
Ariel started as a cashier at Publix. He spent a week's wages on a single ring. He wore it every day, even at work.
A customer at his register fell in love with that ring. Offered him double what it cost. Ariel said yes. That day, Ariel's Jewelry was born.
Today, thirty years later, we are a family business with 7 stores in Miami. Ariel, his wife Yuliet, his sister-in-law Yulimar and a team that's been with us for over a decade. Still by hand. Still family.
What our customers say
“I bought a 14K Cuban chain for my dad's birthday. The quality is unreal — looks more expensive than what it cost. The service at the Doral store, next level.”
Carlos M.
Hialeah, FL
“I ordered a custom engagement ring. Yuliet helped me design it step by step. When I saw the final piece, I cried. It was exactly what I dreamed of.”
Yamile R.
Miami, FL
“Three generations have shopped here. My grandfather, my dad, and me. It's the only jewelry store I trust in Miami.”
Daniel P.
Doral, FL
“Diamond tennis bracelet. Paid in 4 installments with Affirm. Easy, fast, and the piece is gorgeous.”
Sofia L.
North Miami, FL
Visit us
Find the closest one. Same promise at every store: family service, real gold, fair price.
Sunset / West Kendall · 13220 SW 8th St, Miami, FL 33184
North Miami · 13150 Biscayne Blvd, North Miami, FL 33181
Ready for your next piece?
Tell us what you're looking for. We'll send photos, prices and financing options. No commitment.